Kate Walsh’s Snide Ad
Found an interesting article about today’s advertising climate and it’s use of a snide or sarcastic attitude to sell cars. I was even more surprised to see that Kate Walsh’s Cadillac commercial was listed as part of the “new advertising snide.”
According to SFGate.com:
Here we get to the crux of advertising snide; communicating that you are far too hip to work up a spit to sell your product; that like most endeavors these days, the ad is hardly worth the effort. “No,” actress Kate Walsh intones in a bored, singsong voice in an ad for Cadillac, “the question isn’t whether you car has features like a 40-gig hard drive, it isn’t about sun roofs, Sapelli wood accents, or any of that.” “No,” she drones, dismissing features that were until recently the essence of auto lux, “the real question is when you turn your car on, does it return the favor?”
Here’s the thing: I actually kind of like that commercial.
I like the fact that a hot, hip, and gorgeous 40-something female is the one selling the car. The fact that she’s “sarcastic” in the ad makes sense, especially if you think of her Private Practice character, Addison.
After all, if she’s able to afford a Cadillac, she’s obviously successful and has probably worked hard to get that success. More than that, I think other successful females will relate to her attitude. (Hence, they’ll be more willing to buy the car, too.)
Here’s the commercial, for those of you who haven’t seen it:
What do you think? Does this type of advertising work?
Leave a Reply